Glocalization and ISTITUTO EUROPEO'S market strategy

There was a subject on the web a few years ago about globalization: how some main global trends (mainstream) could overlap local trends and modify them.

Recently the subject changed from globalization to glocalization: how global tendencies have been modified and digested by local traditions.

This last trend was originated above all by the Arab revolutions (Arab Springs), which found a ground for their revendications in the mainstream-life-style imposed to the world by the Social Media.

What they ask is the same what other movements would have asked for after them: work, dignity and a decent existence.

“We are 99%” is the same slogan which unite different movements: from the Arab Springs through Occupy Wallstreet to the Indignados.

It’s a new philosophy that is coming to the surface from a philosophy of individualism, generated by the individuality of tagging, of the strong communities in Social Media, and the enormous chances by the Web2.0 to express your own thoughts on the blogosphere.

Even selling a product implies to cope with this new trend, even in the field of education where ISTITUTO EUROPEO operates.

Selling a product today means to tailor-made it.

It is a challenging prospective that ISTITUTO EUROPEO tries to face with a policy of controlling prices and tailor-made-programs, creativity and innovation.

Women a time bomb that can change the Arab World:

According to Salwa Katkhuda of the Amman-based Oasis 500 accelerator, a program aimed at developing digital start-ups in Jordan, while 25% of applications to its program come from women, 40% of those accepted are female.

By contrast, a recent report called the Startup Genome, comparing start-ups around the world, found that while New York City has almost double the female founders of Silicon Valley and London, they still comprised just 20% of start-ups.

May Habib, founder of Dubai-based Arabic translation service Qordoba.com, which uses a lot of freelance female workers, said the Internet has transformed women's opportunities. "More flexible work options, freelance, home-based work, low capital requirements; you can see why starting a company on a small scale is a much more viable thing for women to do than get a corporate job."

The ability to work from home is very significant. "Working from home is a big thing," says Ms. Katkhuda. "In Jordan, specifically, the main reason for women not entering the work force is the lack of a proper transit system. We don't have an affordable transit system that can take women from remote areas to the city." (Excerpt from WSJ)