lunedì 16 aprile 2012

Glocalization and ISTITUTO EUROPEO'S market strategy


There was a subject on the web a few years ago about globalization: how some main global trends (mainstream) could overlap local trends and modify them.
Recently the subject changed from globalization to glocalization: how global tendencies have been modified and digested by local traditions.
This last trend was originated above all by the Arab revolutions (Arab Springs), which found a ground for their revendications in the mainstream-life-style imposed to the world by the Social Media.
What they ask is the same what other movements would have asked for after them: work, dignity and a decent existence.
“We are 99%” is the same slogan which unite different movements: from the Arab Springs through Occupy Wallstreet to the Indignados.
It’s a new philosophy that is coming to the surface from a philosophy of individualism, generated by the individuality of tagging, of the strong communities in Social Media, and the enormous chances by the Web2.0 to express your own thoughts on the blogosphere.
Even selling a product implies to cope with this new trend, even in the field of education where ISTITUTO EUROPEO operates.
Selling a product today means to tailor-made it.
It is a challenging prospective that ISTITUTO EUROPEO tries to face with a policy of controlling prices and tailor-made-programs, creativity and innovation.

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