lunedì 27 gennaio 2014

EATALY opens in Florence

 by Louisa Loring

It seems as if Eataly shops are opening left and right all over the world with recent openings in Chicago, Dubai and Istanbul.  Thus, it is no surprise that Florence was next on the list.  Florence is geographically a particular city in the sense that all you need do is drive five minutes outside the city to be surrounded by various farms and woods, making it a perfect location to support local agriculture.  On December 17, Eataly Firenze opened in Via Martelli to the public with an inauguration by non other than the mayor, Matteo Renzi.  Every time, the franchise seems to be getting more creative by creating a new twist. This particular location, Eataly Firenze, themed and inspired by the Renaissance, will be offering shoppers audio guides which will tell stories about how Florence came to be home of the Renaissance through its people. 

If you have ever been to an Eataly before, this one is no different with various restaurants nuzzled in various corners of a gourmet grocery store that prizes itself on supporting Slow Food products and local produce.  Eataly Firenze has partnered with the farm Azienda Agricola Radici to bring local, organic produce to the store. There are eight different eating areas, pizza, open just for dinner and fish, meat and pasta, all open for lunch and dinner, amongst others.  If that doesn’t give you enough choice, you can warm up with a bowl of soup at the casual restaurant Le Verdure e Le Zuppe, run by two brothers from the Trattoria Da Burde where you can find traditional Tuscan soups such a ribollita.  Never tried Lamprodotto, the traditional Florentine sandwhich? This might be the time with Luca Cai who is serving up one after another.  If you are looking for something a little less casual, you can dine at the restaurant Da Vinci, run by chef Enrico Panero, which opened just days ago on the top floor where you can find also the enoteca to enjoy a glass of wine with light fare such as crostini or various cured meats.  To top things off, if you saved room for desert there is a bakery and coffee bar.

Although the space might be small, it is not lacking in excitement and choice. Whether you came to pick up your organic olive oil, artisanal cheese, grab a slice of pizza, or spend a full afternoon shopping, nibbling and listening to the audio guide, you will not leave hungry nor dissatisfied.


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