Visualizzazione post con etichetta Italy. Mostra tutti i post
Visualizzazione post con etichetta Italy. Mostra tutti i post

lunedì 3 dicembre 2018

Fashion merchandising internship in Florence Italy



Have you ever dreamt of being a fashion merchandiser in a young go-getting company in one of the most ancient and romantic cities of Italy?
In Florence, the cradle of the Renaissance.

Istituto Europeo can offer you an internship in one of these fashion merchandising companies based in Florence.
You will learn how to buy the major Italian fashion brands such as Valentino, Versace, Prada...and sell abroad. How to approach new clients and manage them and many other secrets of this job.

Opportunities of traveling through Italy and Europe and being hired.

Ready to get started? Please contact: info@istitutoeuropeo.it

lunedì 15 ottobre 2018

Istituto Europeo internship program in Florence a for-ever-changing-life-experience



Foto via Firenze Today


The Istituto Europeo (IE) internship program was born in 2004. Initially IE worked exclusively with American interns. After some years IE expanded the program to other countries and interns from many other countries started following and contacting IE.
Currently IE works with over three hundred Italian companies and receives interns from USA, JAPAN, AUSTRALIA, GERMANY, SPAIN, INDIA, IRAN....

The internship program is a very intense and complex program to manage. It is very similar to a puzzle in which all pieces must fit perfectly to be able to work.
In the end is such a great pleasure to see interns happy with this for-ever-changing-life-experience.

We offer internships of excellence in an unforgettable scenery: Florence.

Please contact: info@istitutoeuropeo.it




lunedì 16 luglio 2018

LOOKING FOR A FASHION DESIGNER






Atelier in Florence is looking for candidates for a Fashion Design internship.
The fashion Design internship will consist of pattern cutting, fabric sourcing, greeting and serving the clients.
Showroom duties.
All Design intern candidates must be proficient in cutting and sewing skills, and willing to learn in a fast-paced environment.
It is a great experience for your future. It is a great way to enter the fashion luxury and get to see beautiful hand made pieces.


Ready to get started? Please contact: info@istitutoeuropeo.it

lunedì 9 luglio 2018

Florentine company is seeking a young intern as a web evangelist


An Italian company based in Florence (Italy)
Is seeking a young intern as web evangelist
Must be clever, visionary, inspired and talented
Good at finding reasons to tell stories about their vision
And delivering their brand message



Ready to get started? Please contact: info@istitutoeuropeo.it

lunedì 31 luglio 2017

Speak Italian! Speak the vision of what's coming next

foto Živilė Abrutytė Instagram




Learn to speak Italian
the vision of what's coming next

"Italy is not only the piazzas and the romance. That’s not Italy – that’s an Englishman’s vision of Italy. I sort of see it more as a speculative fiction place... People wrongly believe Italy to be a backward country. Actually Italy is a vision of what’s coming.” 
(Zadie Smith - English writer)

Speak Italian! 
Speak the vision of what's coming next 


Ready to get started? Please contact: info@istitutoeuropeo.it

giovedì 6 luglio 2017

Product photography - I shoot it, they ship it!





As the digital marketplace grows, the demand for good content and eye catching media increases with it. More and more brands and entrepreneurs are taking the photography in-house to keep up with demand, while keeping production costs down.

Florentine company is looking for an intern in product photography.


Job description
About 4 - 5 days per weeks,4-6 hours shooting and editing, to shoot products. Needs to be proficient in photoshop, lightroom, etc.

Qualifications

Experience in product and commercial photography

Responsibilities


Product photography and touch up
Keep studio clean and equipment organized
Image editing
File organization


Ready to get started? Please contact: info@istitutoeuropeo.it



lunedì 20 giugno 2016

Why studying in Florence? some good reasons







if you know where to look, Florence is heaven
(Dan Brown)










  • Florence is one of the most beautiful cities in the world, full of history and art. There is a masterpiece at every corner and you can literally breathe and live the Renaissance
  • Florentines are friendly and warm, they will make you feel at home
  • Florence is romantic. Romance is everywhere here, even in the air
  • Florence is the capital city of Tuscany, one of the more beautiful regions of Italy, that offers every kind of landscape: nice hills, snowy mountains, sunny beaches and beautiful islands
  • In Florence the food is excellent. Besides Italian well-known specialties, Florence and its surroundings offer irresistible dishes and some of the best Italian wines
  • If your interest is learning Italian, Florence is the best place to do it. The Italian language was born here with Dante Alighieri and Italian stems directly from the Florentine dialect
  • Florence is in the heart of Italy, close to many other beautiful cities like Pisa, Siena, S.Gimignano and the capital Rome and only 3 hours away from other beauties such as Venice, Verona and Naples
  • Florence is in an excellent position to visit Europe. In a few hours and with few Euros you can get to Paris, London, Barcelona, Vienna or wherever you wish to go
  • You will never forget the view from the top of the Duomo or from Piazzale Michelangelo at twilight…

  • For further Information:

    website: www.studyabroad-ie.com
    testimonials:  http://istitutoeuropeo.blogspot.it/2015/06/an-inside-look-at-teaching-and-studying.html



    giovedì 29 ottobre 2015

    Istituto Europeo Internship of Excellence: culinary

    via Scambieuropei







    “We are what we repeatedly do. Excellence, then, is not an act, but a habit “
    (Aristotle)





    In the culinary arts you can reach excellence by repeatedly doing because doing is a perfect way to gain excellence.
    Internships are a good opportunity to start this doing: our program helps you develop your culinary experience by learning the doing from more experienced professionals.
    Thus we offer you work in a real restaurant, usually 6 days per week, 6 hours per day.
    We select the best restaurants in Florence.

    Contact us! 
    info@istitutoeuropeo.it - www.istitutoeuropeo.it

    mercoledì 21 ottobre 2015

    Istituto Europeo internships: Our Program Your Questions


    Our Program Your Questions

    To learn more about an internship in Florence and how Istituto Europeo supports this program, check out Your Questions and Our Responses


    Who can do an internship?

    Every one who is attending a university and is less than 30 year old

    Is Italian mandatory?

    In Italy the official language is Italian and technically Italian is mandatory. There are some placements though where the knowledge of English is sufficient

    After interning how many chances do I have to be hired by the company I worked with?

    Not many but this said some companies hired some talented and serious interns during the past years

    How can we trust Istituto Europeo about the quality of its placements?

    Just from a single word: passion.
    Through our passion is bred our reliability. Every time we place an intern in a Florentine company we try to find the perfect match between the company, its features, structures, environment and the intern’s internship goal. This is a constant and never ending search for the best worksites that leads us to a high quality of our placements.

    For how long I can undertake an internship?
    8,12,16, 20, 24 weeks

    Can I take two different internship at the same time?
    No, it is forbidden by Italian law

    Are internships paid?

    No, in Italy internships are unpaid by law

    Since in Italy internships are unpaid can I work at night so that I can pay my internship?

    We don’t suggest this.
    One reason is that now in Italy it is extremely difficult to find a job, especially for foreigners (visa, permit to stay, complicated law regarding immigration…).
    Another reason is that we don’t suggest working at the same time you do internship because you risks becoming fatigued and arriving tired and unfocused at the internship work site.
    The internship even if it is an unpaid work , is still a real job and should be taken seriously

    Why, in comparison with other providers, are your internship costs so cheap?
    Because during the year we have a good number of interns that permits us to keep our prices low

    Why do companies take interns?

    Of course because they work for free, but this is not the main reason or at least not the most important reason.
    The most important reason is that companies love having someone who is bringing new ideas, freshness , and different way of reasoning to work with

    Is it possible to do an internship of two or three weeks?

    The minimum required for an internship is an 8 week internship
    A 2/3 week internship is without value, it is not a real experience and we don’t suggest it.
    Besides no serious company is taking an intern for three weeks . To teach an intern the work he/she has to do it takes around two weeks. It is therefore easy to understand why a company is not interested in taking an intern for less than 8 weeks.

    What type of document and/or paperwork do I need to intern in Italy?

    It is quite complex to respond to such a question.
    There are countries that don’t need the visa until 90 days (http://www.esteri.it/mae/en/ministero/servizi/stranieri/ingressosoggiornoinitalia/visto_ingresso/paesi_esenti_visto.html/) and other countries that need it (http://www.esteri.it/mae/en/ministero/servizi/stranieri/ingressosoggiornoinitalia/visto_ingresso/paesi_soggetti_visto.html). Since the matter is quite complicated and changes from country to country and requirements are often different from consulate to consulate
    For this reason it is important that interns contact the nearest Italian Consulate or Embassy in their country for information regarding the necessary documents and procedures

    Will you provide housing, or do I have to find it on my own?

    Istituto Europeo does not own any apartments or housing facilities, but acts purely as an intermediary between the apartment owners and the students. Students are not required to use Istituto Europeo's housing assistance in order to attend the courses.

    Will I know the tasks of my internship before I start?
    This is an interesting question. Italian companies are not prone to give much information about the tasks.
    The Italian mentality is: let me see the person and I’ll tell you what he can do.
    We always try to get all the possible information about the interns’s duties and tasks but often we hit this wall: the reluctance of Italian companies to give information. You will fully understand the tasks of your internship once you arrive at the company

    Contact us! 
    info@istitutoeuropeo.it - www.istitutoeuropeo.it









    mercoledì 14 ottobre 2015

    Dreaming of Florence: Istituto Europeo an outstanding school in Florence

    Foto via Devon Elizabeth Barnes





    Istituto Europeo (IE) programs of excellence is an outstanding school and services company in Florence, providing courses and consulting services through a strategy of flexibility, innovation, quality and reliability.
    We develop and implement our educational vision to improve and challenge IE clients’ objectives and goals .





    Our leading products:


    INTERNSHIP:
    "Goals are closer than you think"

    Laura Tressel Journalism: http://ieinternships.blogspot.it/2015/06/the-ultimate-internship-in-florence.html)
    Natalie Frank: Natalie Frank physiotherapy: https://www.youtube.com/watch?v=tq3ue785VHg
    Hanna Emelie Jonasson Fashion Design: http://ieinternships.blogspot.it/2015/02/hanna-emelie-jonasson-from-sweden.html
    Delaney San Martino Fashion Merchandising: http://ieinternships.blogspot.it/2015/07/delaney-dan-martino-internship-in.html
    Julie Greder Brand marketing: http://ieinternships.blogspot.it/2015/07/from-new-jersey-to-florence-julie.html
    Lumeng Jin Chemical Lab: http://ieinternships.blogspot.it/2011/07/study-abroad-multi-destination.html
    Goki Fujiya pharmacovigilance: http://ieinternships.blogspot.it/2013/12/istituto-europeo-internship-program.html
    Rachael Perez social work: http://ieinternships.blogspot.it/2013/11/rachael-perez-from-usa-to-istituto.html


    ITALIAN:
    Un diverso linguaggio è una diversa visione della vita - Federico Fellini
    (A different language, is a different vision of life)


    Sylvia Plyler: http://iemusicafirenze.blogspot.it/2013/11/why-study-italian-interview-to-sylvia.html
    Silvia Torres: http://istitutoeuropeo.blogspot.it/2015/04/silvia-mexicana-estudiante-de-lengua.html
    Ana Peinado: https://www.youtube.com/watch?v=FadIFUaqX5U
    Christoph Warnkross: https://www.youtube.com/watch?v=oRdBvTgTzmc
    Chrisni Mendis: http://iemusicafirenze.blogspot.it/2014/07/from-sri-lanka-to-florence-istituto_23.html
    Olivia Broderick: http://iemusicafirenze.blogspot.it/2014/07/interview-with-olivia-broderick-young.html

    COOKING:
    Bisogna valorizzare l'equilibrio dei contrasti, in cucina e nella vita
    (We need to enhance the balance of contrasts in the kitchen, as well as in life) - Davide Oldani Italian chef


    Our course aims at creating a new profession, the"BioChef." The Bio Chef is a figure who can transform the traditional chef tasks into a newchef profile, fundamentally and essentially focused on a healthy eating culture.

    The BioChef must know the typical, traditional and seasonal products of the territory in which he operates. Above all, he has to be able to plan and execute menus distinguished by creativity and healthy cooking that offer clients ethical, health, and environmentally friendly recipes.

    The BioChef must therefore develop a perfect knowledge for how to choose quality products and match them, enhancing their organoleptic characteristics. His knowledge and skills will thus enable him to develop innovative solutions based on healthy and delicious dishes.

    The BioChef must finally combine quality and sustainability, taste and health, safety and traceability, technology and tradition.


    MUSIC:

    ISTITUTO EUROPEO Music Department a method of Excellence
    Music, when it hits you you feel no pain (Bob Marley)

    Today our Music Department, led by Director Monica Benvenuti, has become a win-win situation. We created a product of success for your success. Every time you leave the classroom after your tailor-made lesson, you can feel and measure the results and benefits you receive from this one-on-one attention.
    ISTITUTO EUROPEO Music Department’s brand has now become synonymous with quality. When you buy our lessons, you buy quality. The ISTITUTO EUROPEO Music Department provides students with a method of Excellence

    Dina Shikhman: http://iemusicafirenze.blogspot.it/2013/11/dina-shikhman-young-canadian-soprano.html
    Tiffany Tobias: http://iemusicafirenze.blogspot.it/2013_10_01_archive.html
    Vincent Law: http://iemusicafirenze.blogspot.it/2013_01_01_archive.html


    Contact us! 
    info@istitutoeuropeo.it - www.istitutoeuropeo.it




    venerdì 25 settembre 2015

    Istituto Europeo offers internship opportunities for students - Florence, Italy



    via walkersands.com




    Istituto Europeo offers internship opportunities for students in Florence, Italy. Currently, we are looking for interns in the fields of Marketing, Journalism, Digital Public Relations, and Video Making. Interns who come to Istituto Europeo will be given responsibilities related to their field and expected to work with us as well as assert some level of independence in their work. This is a great opportunity for university students who want to complete an internship somewhere exciting and vibrant.
    If students are interested in applying for an internship, they can contact Istituto Europeo at info@istitutoeuropeo.it or find more information on our website, www.istitutoeuropeo.it.

    Internship job descriptions

    Marketing

    The marketing Intern will be responsible for assisting Istituto Europeo in the development and implementation of its marketing, business development, and public relations plans. This will be accomplished through developing, maintaining and expanding marketing channels/methodologies in internet

    Journalism

    Istituto Europeo is currently looking for Journalism/Communication/Writing interns who are interested in writing for Istituto Europeo's blogs.

    Intern duties could include, but are not limited to:

    - Covering local (Florentine) events (i.e. festivals, sport performances, grand openings, exhibits, 
       interviews)
    - Writing feature articles about history of Florence, shops , bookstores , coffee shops in Florence
    - Taking picture for our columns and social media
    - Assisting in translations



    Digital Public Relations

    - Skills and requirements of a Digital PR intern:
    - Must be a confident communicator
    - Must possess excellent verbal and written communication skills
    - Have a full understanding of media needs and media relationships
    - Be proactive, reliable, responsible and accurate with an attention to detail
    - Possess the ability to keep information confidential
    - Tactical understanding of all primary social media platforms
    - A wide degree of creativity
    - Self motivated

    Tasks:

    Digital PR interns are tasked with fielding social media contents and writing email marketing contents, develop advertising and marketing communications to gain space in internet. PR digital intern will also release information to counter online negative publicity

    Video Making Roles & Responsibilities

    The Video Production intern will create videos (and pieces for the stories) for web contents and promotional purposes, set up and manage YouTube account for Istituto Europeo.


    Contact us!  info@istitutoeuropeo.it - www.istitutoeuropeo.it



    giovedì 5 marzo 2015

    Arianna Ghazi from USA, internship in Arts

    Arianna Ghazi: “This job is perfect for me
    I’ve worked at an art gallery in Florence for almost two months, and I like it a lot. I studied art at university, and now I study Italian here, so this job is perfect for me. When I work, I can practice my Italian while I learn the business. Usually I speak with clients that come into the gallery, and I also write to them. Sometimes I go with my boss to see some of the artists whose works are in the gallery. This experience is very fun for me. My boss is very nice, and I like to talk to the tourists who come into the gallery. I hope that one day I will be able to show my works in a gallery like the one I've worked at.

    Arianna's supervisor says: "Our Gallery Internship is decidedly a positive experience. The students often collaborate on writing critical texts in English about our artists and participate in a constant exchange of ideas and incentives. Personally I find that through their presence and through the freshness of their ideas, I am able to find constant stimulus, which leads me to approach my work as a gallery director from new angles."



    mercoledì 23 aprile 2014

    Marriages and Flowers in Tuscany: Interview with Tori, manager at Tuscany Flowers in Florence



    Author: Gayane Simonyan


    Tori is an American designer with degrees in Theatre and Interior Design. Currently she works at Tuscany Flowers in Florence - the company was founded in 1997. Her work background is rather diverse and non-traditional with experiences in performance, human resources and teaching as well as design. She finds these experiences serve to enrich her creative process as it gives her a broad perspective on her work. Location has also been a source of inspiration. She grew up in Cincinnati, Ohio, lived nine years in New York City and now has been living in Italy for nearly six years. All of these places have shaped her career and offered a unique perspective on life.



    “As Tuscany Flowers is a boutique agency, each member of our team wears many hats. My primary role is to prepare presentations and proposals and plans for clients based on their personal tastes and preferences regarding the style of decorations they would like to have at their event. These kinds of documents may include collages of images and photographs, renderings or drawings of specific decorative elements and venues. I am also responsible for the company’s website”, said Tori.


    -Where has the idea come from?

    “Tuscany Flowers combines the expert talent of three exceptional florists and horticulturalists. Antonio Magi, Mari Therese Nielsen and Gianni Berni. They combined their talents to create a signature style that comes from their collective experiences from all over Europe and their love for the Tuscan landscape”.

    -What kind of events is it generally organizing?

    “We have a number of different types of events in our repertoire from small private celebrations to large extravagant weddings. We often find ourselves in some of the most exclusive locations in Tuscany and the world including Santa Croce Church, The Academia and The Louvre for example”.


    -Except flowers what kind of decorations do you have?



    “Our horticulture work goes beyond flowers with trees, bushes and large plants and branches. Our clients can choose from an expansive selection of vases, urns, and columns as well as gazebos. We also specialize in unique lighting solutions such as chandeliers, candelabras, and lanterns”.

    -How many events/ weddings have you organized so far?

    “I’m still quite new to the company, and I spent the first couple of months fine tuning our marketing materials. To date, I’d say I’ve been involved in the proposals of about 10 events and the list is growing steadily”.

    -What is the approximate cost of a middle-class wedding/event?

    “As a luxury agency, all of our designs are couture, so the cost varies a great deal from event to event depending on the size, season, flowers and materials chosen as well as the nature of the design”.

    -How long does it take to get prepared for a ceremony?

    “The preparation for an event can range from a month or two up to a year depending on the clients planning needs and size of the event”.


    -An interesting story/ event that happened during the preparations or ceremonies that is on top of your mind and you would like to share.

    “One thing that impressed me when I began working here was the effect of the large floral arrangements when you see them being constructed for an event. It’s quite different than seeing a photograph. In person you can see every detail and every layer. The arrangements are full of little surprises. You can also smell the flowers, which makes the designs appeal to multiple senses to create an environment that does so much more than a photograph can portray. It’s a beautiful experience to see the work come to life. I’m really enjoying it,” Tori summed up.


    mercoledì 2 aprile 2014

    Tanja Tammimies: a Finnish auditor at Istituto Europeo



    Tanja Tammimies
    by Ilaria Gelichi



    Tanja tell us something about yourself. Where do you come from, which is your job…

    I am Tanja Tammimies and I am from Finland. I am a teacher of Finnish language at Oulun Aikuiskoulutuskeskus, the Adult Education Centre in Oulu, Finland. I have come to Florence through Leonardo da Vinci program to visit Istituto Europeo, to see the teaching method of language, culture and music and to know how the school works.

    What kind of students do you have in your Centre in Finland?

    I have many kinds of students, from everywhere in the world. Lots of husbands and wives of Finnish people, refugees, people who end up in Oulu for work and then decide to remain.

    In your opinion, what are the most common problems in your job?

    At the beginning it’s difficult, because Finnish is so different from most languages. Like here, we teach only in Finnish so it’s very hard for beginners, but after the start things normally go better. Of course, sometimes the motivation to study a very rare language can be a problem. In Finland you can survive with English, you could live 20 years in Finland without learning Finnish. For this reason it’s very difficult to find the real motivation to study the language of the country, even though I believe that in all countries to learn the language it is really the key to the society. So if you want to live in a country you should learn its language.

    Could you tell us more about the project you came through?

    The name of the project is Leonardo da Vinci Mobility Program. It is financed and coordinated by CIMO, the Centre for International Mobility in Finland. The coordinating school is in Tampere, then there are other participating schools, like mine. We got six positions for teachers, to go abroad to develop intercultural connections between our school and other schools and the professional experience of the teacher. For example, if I were teaching to cooks in Finland I could go to a cooking school here to learn Italian cooking. In my case, the aim is learning something new about my profession – language teaching - in another country.

    Let’s talk about Florence. Have you ever been here before? What do you like most of the city, and of Italy in general?

    Yes, I have been to Florence many times. I like Florence best, but that’s because I lived here before, so it’s familiar to me. Of Italy in general I like the culture of being open: Italians are more social than the Finnish, you are more in contact with people, more flexible with times, etc… I like the way of life, the way you enjoy food and spend time to prepare and eat it; in Finland we don’t have such food culture. Also, another quality Italians have is that they are proud of their culture and they know how to show it to others: in Finland it’s not the same, we are a bit shy about this. I also love art and Florence is unique in its “art content”: if you study art and architecture you must come to Florence, you cannot miss this city!

    How was this experience at Istituto Europeo?

    It has been great. By attending the Italian lessons as an auditor, I could feel as one of my students feel. In the classroom the teacher speaks only Italian and for the first time I had the chance to meet foreign students, with whom I could speak only in Italian because we didn’t have other languages in common. I like the school, the lessons and the teachers are great: it has been a very interesting experience.

    Finally, do you have any advice to give to a young person who wants to become a teacher? Which qualities he/she should have?

    To be open with people, to be ready to learn, experiment and give from yourself. The most important thing is to communicate with people, so a good teacher should have good communication skills… and lots of patience, too!



     

    venerdì 21 febbraio 2014

    Ethics and Beauty in Florentine restaurants - Our suggestion today: ZIBIBBO FIRENZE



    Nicola Di Leo, chef at Zibibbo


    Interview by Fabrizio Ulivieri 
    Translated by Louisa Loring



    I would like to start by knowing a little bit about Zibibbo's Chef, Nicola Di Leo.

    I come from the deep south originally but I lived in other areas such as Bologna for years.  I haven’t followed the traditional culinary path as far as training.  I graduated from classical high school and then went on to graduate in law in Bologna, where I lived for six years and worked different culinary jobs to support myself while in school.  After that, I moved to Florence where I started working seriously in food service, having decided I didn’t want to use my law degree.  I worked in several different restaurants, including the Gucci restaurant in Piazza Signoria, but didn’t find many opportunities for growth.

    In talking to not only you but also, other chefs, it is clear that a real chef is born from real experience and not necessarily a traditional form of training.

    Yes, indeed.  In fact, some of my past coworkers who graduated from Buontalenti, the culinary and hotel management school here in Florence, are of course, greatly talented, however, they didn’t shine or excel beyond expectations.

    So you came to cooking practically by nature.  Where does this natural relationship come from?

    For the love and passion of eating.  As my friend Peter says, you are from southern Italy, of course you love and know how to cook.  And there is this sort of ritual around food in the south, even too much maybe (laughs). Growing up, it was almost a challenge between my brother and I to try and help our mother out by cooking for everyone. 

    What type of cuisine do you find at Zibibbo? What are your goals as a restaurant and what kind of clients do you cater to?

    Here at Zibibbo we stray away from the traditional Tuscan cuisine and do other things such as livers, pasta al cacio e pepe, which we have renamed after the specific cheese we use, but there are also international dishes that you would typically find overseas such as foie gras and fish prepared in various ways.  Our goal is to cook for "medium-high level clients". We don’t want to be unreachable to most people but neither put ourselves in competition with the average type of restaurants here in town because unfortunately, it is very touristy.  Thus, we try to rediscover tradition and innovate by offering plates that you can’t find in other restaurants.  Our main rule of thumb is to make the most possible by hand in the restaurant.  For example, we don’t use any type of pre-made pasta, except spaghetti; everything is made from scratch. 

    You talk about innovation.  What pushes and inspires you to go outside the box?

    First of all, we always try to satisfy the public desire.  Luckily, here, I have the chance to experiment and maybe serve something that is risky.  We have, for example, various deserts like tarte tatin that was made for the first time with pears that gives a sort of sweet and sour taste that everyone might not like.  Or we have something called ‘fried custard’ which is absolutely an unknown.  Innovation is also rooted in rediscovering those dishes that were once considered ‘poor dishes’ that are often discredited in high cuisine but can actually be validated by giving them a new spin and reintroducing them.  Italy is so rich in its different regions and thus, there is such an array of dishes.  Even at fourteen kilometers away from the town where that dish was born, it becomes foreign.  We also go around to different festivals where we look to make these dishes known by bringing them to a bigger public here at Zibibbo. 

    What is your relationship between culinary trends and your vision? Who do you look to for inspiration?

    Sincerely, I believe we have made pornography out of food.  What I mean is that it has become a bit too trendy.  Looking at TV series, you see these shows in which chefs are trying to complicate things as simple as buttered pasta.  A simple plate, though, if done correctly, is unbeatable. Obviously, the presentation is important; it is something we like and we try to include.  The Chef Alessandro Borghese, who has a program on RealTime, Cucina con Ale, represents me well.  He travels around Italy collecting recipes from small, old townswomen and brings them back, making them accessible to everyone.  That is exactly what I admire: making things accessible. When you arrive at levels too much psychological, you loose the true sense of the food.

    Yes, in fact, they say that if you want to test a famous chef, make them create a simple dish like pasta with tomato sauce.  It is very hard to make well because the simplest things truly are the hardest to make.

    I have had the unfortunate chances to work with people who, when presented with the challenge to cook a simple dish for the family with a baby, he or she can’t manage to create it well because they have never really learned the basics but have been overly trained in those more sophisticated dishes.

    What is the hardest aspect of your line of work?

    The most difficult aspect is to maintain lucidity and awareness.  You spend many hours in the kitchen and one thing that is very important and difficult to maintain, is to keep passion alive.  The most important thing is to always be enthusiastic about what you are doing.

    From what I know, one of the hardest things is to form a team. In your opinion, how can you form a good team?

    After having a group of people, the most important thing is for the leader to understand the potential in each person. He needs to try to push them to arrive at their maximum potential without having to ask above and beyond.  At that point, it is his job to help them grow and make each member feel a part of a greater whole.  By making the line cooks feel like what they are doing is just as important as the work of the su or master chef, it creates the feeling of indispensability and of harmony, which comes through in the dishes. 

    What are the difficulties and delights of working in Florence? How can this be helpful or how can it complicate things?

    I adore Florence; it has given me everything.  I think it is a luxury to work in Florence and every chef has a dream to work here because of the beauty in just arriving to work in your bike, as I do.  The hard part is the masses of people, which, however, keep this city alive even in hard economic times.  There are pros and cons, like with everything but there are so many pros in this case that it would be the best if we could learn to infiltrate these tourists with the Florentine culture. 

    Finally, do you have a piece of advice for someone who wants to enter into this line of work?

    I would advice to start working seriously as soon as possible. Be humble and don’t become stuck in any role or job.  Be conscious of your capacity and believe in yourself.  Always try and obtain a goal and express yourself. 

    Alessandra, head hostess and waitress at Zibibbo
    A good restaurant is indeed made up of a team, including those outside the kitchen. Everyone works together to make this restaurant and so Alessandra, the head hostess and waitress volunteered to speak with us also.

    What is the most challenging and best aspect of this type of work?

    We aim to make our patrons feel as if they were at home, which means making them feel welcome by introducing them to new things and making them feel comfortable by being disposable to them.  The most challenging aspect is to find the balance between being friendly and allowing people their privacy and comfort.

    What must you have to do this work? What do you do to prepare your employees to be successful?

    Communication is key.  Communicating with the clients and showing that you believe in the food and restaurant you work for makes a huge different.  If you believe in it, they will believe in it too.  It is also important that all our employees understand how dishes are made and what they taste like so they can better guide our patrons and help them choose a dish that they will like even if they have dietary restrictions.  In this way, we can communicate better what our food is all about, including information about where ingredients come from, what the process is and what the end result is.

    What is the main distinction between the two main types of clients that come here, intending tourists and locals?

    With tourists, they eat here because they know they are looking for this specific kind of food and service. It is unlikely that he or she will leave feeling unsatisfied because they came with a certain expectation that was met. With locals, they come based on word of mouth or suggestion and it is natural that not everyone can like the same thing. In this case, some people may not be satisfied because they don’t understand our philosophy or our mission.